Join Drs. Lindsey Eberman and Kent Games as they discuss how they transitioned a program from enrollment exclusively comprised of students with a graduate assistantship to a more balanced program with more than 50% of students attending not on a graduate assistantship. This presentation will focus on curricular innovation, funding innovation, and market demands while presenting a blueprint for other graduate assistant heavy programs to adapt, adopt, and make their own as they work towards their own enrollment goals.